Overall, the goal of the integration is to make things easier…easier for the customer, store, customer services, omnichannel ecosystem, and head office.
Customers have the choice of shopping however they wish through a single basket that can be surfaced anywhere along with fulfilled product promises. A quick, convenient and personalized shopping experience elevates customer satisfaction and conversion rates.
“Flooid’s customers and their consumers expect seamless, frictionless, flexible, consistent and easy shopping anywhere, anytime, adapted to their preferences. Our partnership with Planet ensures this expectation is not only met but exceeded through the combination of capabilities and strengths of both companies,” Donna said.
The integration enables stores to manage all orders consistently, flexibly, at their fingertips in a single familiar user experience. This empowers teams to enhance the customer experience, increase conversion, and drive higher average transaction values (ATVs).
The two solutions together ensure that the following key objectives for retailers are addressed:
- Head office can reduce carrier costs by converting stores into distribution centres (DCs), simulating journeys and ensuring omnichannel is profitable and efficient, providing a product promise that suits a retailer’s specific operations
- The omnichannel ecosystem offers a cohesive architecture, bringing simplicity to complex features including mixed basket transactions
- Sales are increased by making all products accessible across all sales channels and empowering customer service associates to support shoppers quickly and efficiently across the full end-to-end sales cycle