Modernizing commerce for a 1,000+ store estate could have been a complex project, especially during a pandemic. But with Flooid, Hudson Group cut deployment times by five months. Now Hudson has new ways to sell and an improved customer experience.

The challenge

Hudson is North America’s largest travel retailer, committed to enhancing the travel experience for its customers every day. Its POS system was outdated and unable to meet the frictionless, digital-first needs of the business. It needed a new unified commerce solution for 1,010 travel convenience and specialty retail stores.

“The reason we engaged in the deployment of Flooid was not only to have a strong point-of-sale solution, but also to have a single technology platform that allows us to sell through multiple channels and to create and implement new business models.”

- Jordi Martin-Consuegra, EVP, Chief Administrative Officer and Deputy CEO at Hudson

The solution

Hudson needed a next-generation POS solution with an agile unified commerce platform that could be deployed fast. Business leaders wanted a single view of all sales activity and to drive competitiveness through one-stop unification of fixed POS, mobile POS, self-checkout systems, vending machines and cashier-less stores.

Flooid and its partner ecosystem was the answer. Flooid easily integrates with existing store hardware or can be hosted on edge devices or in the cloud. Through collaboration with partners like Intel, Flooid is able to offer the latest insights into retail commerce technology and guide clients like Hudson through their digital transformations. works with Intel. When the Covid-19 pandemic hit North America, the Flooid-Hudson team doubled-down to complete deployment across 2,000 points-of-sale – five months ahead of schedule.

Core deliverables included the Flooid Core platform, centralized cloud-based infrastructure and support for cash registers, self-service, online shopping and other POS channels, and an upcoming loyalty program app.

“It is hard to find companies both robust enough to support you through years of evolution and growth, and nimble enough to move as fast as the demands of the travel retail market we serve. Flooid strikes the right balance.”

- Jordi Martin-Consuegra, EVP, Chief Administrative Officer and Deputy CEO at Hudson

The results

Hudson enabled new customer experiences within weeks and expanded sales opportunities through support for contactless mobile payments and self-checkout.

We now have a strong point-of-sale solution as well as a single technology platform that allows us to sell through multiple channels and to create and implement new business models quickly,” said Jordi Martin-Consuegra, EVP, Chief Administrative Officer and Deputy CEO at Hudson.

The agile Flooid platform also allowed Hudson to use vending machines to meet the previously unforeseen demand for personal protective equipment (PPE).

We were able to implement vending machines across 27 airports in North America in the middle of the pandemic within three weeks. The fact that we have a unified technology allows us to use the same processes in terms of pricing, assortment, promotions, taxes, etcetera,” said Jordi.

We only have to deploy once and then we can execute through multiple channels.

Hudson is now creating even more new experiences for customers. Future projects include additional mobile capabilities and a mobile app that will transact using the Flooid platform.

“The software delivers all the features and functionality we need for a retailer as diverse and complex as Hudson. That’s remarkable, because we basically run almost every retail format you can think of... in the most diverse and demanding business and regulatory environment you can find in North American retail.”

- Jordi Martin-Consuegra, EVP, Chief Administrative Officer and Deputy CEO at Hudson

Flooid works with some of the world’s leading retailers. If you would like to learn more about Flooid’s capabilities, please Contact us.

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