Time-poor, socially-aware, tech-savvy — today’s shopper wants fast, frictionless, more personalized in-store journeys, while feeling safe and valued at the point of transaction. Retailers have to serve these needs, cut costs and generate extra sales. Here are five ways mobile POS makes the difference:
1. Saves time
Internet-age customers expect information and experiences instantly. They’re less prepared to wait in line to pay – either via a cashier or self-service. If retailers are to avoid walkaways, they have to serve customers faster, without the added expense of more people and more fixed payment points. Mobile POS reduces queues and allows shop assistants to switch from stock replenishment to taking payments or processing refunds — in seconds.
2. Saves money
Retailers must invest in new technology for the next age of retail, and that makes cost savings imperative. Mobile POS eradicates the need for purchase, costly maintenance and constant cleaning of fixed POS hardware. Compared with fixed POS, it’s swifter and cheaper to update mobile phones or tablets, and faster and more cost effective to train staff. Couple mobile POS with the cloud to save spend on server licenses and physical hardware, while making it simpler to create an experimental environment like a pop-up store.
3. Reboots the store
Retail has dabbled with mobile POS for a decade. A few, such as Apple, have made it the default option. But Covid fired the starting gun for mass adoption. With mobile POS, retailers can reinvent their floorspace by removing bulky cash registers, furniture and clearance for power points, and increase stock display – thereby prompting further sales. Mobile POS means payment can be taken anywhere. In the Covid age, that makes it ideal for kerbside pick-up, experimenting with customer flows through the store, contactless payments, faster shopping journeys, and ensuring safe social distancing.
4. Sells more
Mobile POS is not just about processing payments. With a tablet and Flooid’s Endless Aisle, store assistants can adopt a more consultative approach to selling and identify inventory locations, and then order and arrange pick-up or delivery at the shopper’s convenience.
5. Serves better
Mobile POS allows store assistants to concentrate less on repetitive scanning behind a fixture, and more on engagement with the customer. Eye contact, open body language, and conversation all become simpler. It’s easier to create a genuine connection with the shopper, and all evidence suggests retail staff prefer mobile POS to hours spent at a fixed till. Mobile POS creates the environment for greater engagement. And that adds up to higher revenue, improved loyalty and higher brand perception.
So, what’s next?
It’s not hard to see why more retailers are turning to mobile POS. But not everyone is getting it right…
Retailers thinking about mobile POS must consider continuity, cost, resilience, interactions with consumer devices, and the role of the basket when shopping journeys don’t necessarily begin or end in-store. Flooid is the perfect partner. We offer years of mobile POS experience, a cloud-enabled platform and ease of integration with your technology ecosystem – making us the ideal guide for your journey into more mobile, more modern ways of selling.
Contact us to find out more about our mobile POS offer.