The global pandemic has taught the retail community more about disruptors than the most powerful recessions, depressions, and world wars. Covid-19 has exposed the weaknesses in our technology and processes and shown the distance between the expectations of shoppers and retailers. It has also shown that some retailers were ready for major disruption, while others were not.
Today, Flooid hosted the first event in our Vantage Point series on the topic of Store Transformation. It was a lively discussion that surfaced some great ideas about how retail leaders can best prepare their organisation for transformation.
It is clear that the success of retail in the future rests with companies that can offer a true omnichannel experience. In particular, they need to be thinking about how best to use rich data, emerging technologies and collaboration with innovative partners to transform the instore experience. There will be significant rewards for retailers who get this right, especially as we are coming out of the global pandemic.
Retail leaders who are preparing for a technology-enabled transformation in customer experience and efficiency in the store may want to start by thinking about the following:
- What are some of the core use cases for improvements to instore efficiency and an enhanced customer shopping experience?
- What is your plan around testing and piloting new technologies instore?
- Do you have the in-house capabilities to ramp up use of technology- and data-driven retail innovations?
If you missed today’s presentation and are interested in viewing it, please reach out to email@example.com.
And, please consider signing up for other events in our 2020 Vantage Point series: