New faces join Flooid

CINCINNATI, OH and COVENTRY, UK – January 28, 2021 – Global unified commerce platform provider, Flooid has welcomed new talent to its Sales and Client teams.

Flooid’s EMEA sales team is excited to welcome Justin Hollins as Director Enterprise Sales with a focus on new business development. Hollins has over 25-years of experience in software solutions and digital transformation. In his role, Hollins will work consultatively with retailers to help them achieve their unified commerce goals. He previously was Managing Director with startup, TES Insights Ltd. Prior to that he held a variety of roles companies including Oracle, Clarity Retail Systems, Meru Networks and IBHAN.

 “We are thrilled to have Justin join our EMEA team,” said Dominic Brynolf, VP Sales EMEA. “He knows the industry and the unique needs of retailers. Welcoming him aboard was a natural fit for us.”

In 2020, Flooid announced a new Canadian subsidiary, Flooid Canada Holdings Inc. Today, we are pleased to announce that Kathryn Petroff has joined Flooid as a Client Executive. Petroff is based in Toronto, Canada, and comes to Flooid with a unique portfolio of expertise in Strategy Execution, Innovation, R&D and Product Development, in both the Account Management and Product Delivery roles.   Her wide-ranging industry experience includes Magna International, Flex (Solectron), Canadian Tire, Bell Canada, Bombardier Aerospace and LifeLabs.

“I am confident Kathryn will forge excellent relationships with our clients and partners in Canada, and will help us reach our respective goals,” said Melissa Donnelly, VP Sales North America. “She’s a consummate professional and an excellent addition to our Client team.”

About Flooid
Flooid delivers a unified commerce platform edge-to-cloud solution across any sales channel and retail format with resilient basket functionality across store and online sales channels. With high levels of multi-vertical capability, Flooid handles the sales operations for some of the world’s most complex grocery, specialty, fashion and food and beverage retailers in their POS, self-checkout, mobile, eCommerce and social environments. Flooid is designed to handle both the high levels of throughput and resilience that a store demands, and the hyper-scalability required for mobile and online sales. With its powerful API set, developer toolkit and growing community of partners, Flooid enables retailers to tap into the massive ecosystem of start-ups, innovators and IoT technologies to remove the limits of their innovations.