Flooid Announces Deeper Collaboration with Adobe

Flooid and Adobe are working together

Consumers today buy experiences, not products. Serving relevant and timely content is central to delivering a great brand experience. But why limit your personalised content to online only? Surfacing personalised content on your instore employee devices can drive measurable and incremental revenue. Adobe and Flooid understand the benefits of engaging with customers instore 1:1. Enable your store to become the digital hub of the future. The Adobe Experience Platform, in combination with Flooid App Suite and Flooid Core, can digitise your store.

“Targeting customers in a non-invasive, and personal way, leveraging instore tech you already have – is a measurable winner. Flooid is working with Adobe to extend the edges of marketing and content reach – to the store, instore employee devices, and customer-facing self-checkout and consumer scan/pay/go,” said Tanya Bowen, Chief Digital Officer, Flooid.

“Adobe’s work with Flooid to deliver highly-personalised and visually rich content across customer touchpoints is a powerful way to drive brand loyalty and increase purchase,” said Michael Klein, Director, Industry Strategy for Retail, Adobe.

Offering an omnichannel experience that connects the dots between online and offline is essential to frictionless commerce. Magento, an Adobe company, works with Flooid to connect your online and instore businesses so customers can buy whenever they want, through any channel, and expect a variety of delivery options.

By leveraging Flooid’s heritage in the store space including mobile Endless Aisle, personalised promotions and Basket by Flooid, in conjunction with Magento’s commerce platform and OMS, our collaboration will deliver the many omnichannel and digital journeys to suit your business.

“We are excited to work with Magento to enable better design and delivery of seamless browsing, shopping and ordering for customers. Sharing core capabilities such as Basket by Flooid and linking the online with the offline journey should translate to lower TCO for retailers,” said Tanya.

“Flooid offers innovative omnichannel capabilities to Magento merchants, enabling them to connect the dots between basket, transaction and order. We’re excited to have Flooid be part of the Magento Technology Partner community,” said Peter Sheldon, Senior Director of Strategy, Adobe.

About Flooid
The Flooid platform delivers deep and resilient basket functionality across store and online sales channels. With high levels of multi-vertical capability, Flooid handles the sales operations for some of the world’s most complex grocery, specialty, fashion and food and beverage retailers in their POS, self-checkout, mobile, eCommerce and social environments. Flooid is designed to handle both the high levels of throughput and resilience that a store demands, and the hyper-scalability required for mobile and online sales. With its powerful API set, developer toolkit and the growing community of partners, Flooid enables retailers to tap into the massive ecosystem of start-ups, innovators and IoT technologies to remove the limits of their innovations. For more information visit flooid.com.

Media Contact 
Flannery Higgins, flannery.higgins@flooid.com
Dan Dyer, 513-478-7818