Reflecting on our first year as Flooid

Flooid Blog
31 December 2020

For nearly 40-years, Flooid was known as PCMS. One year ago, we rebranded from PCMS to Flooid. We wanted to take a moment in this blog to reflect on what that change has meant for our company. The rebranding effort was about more than just a new name and a fresh logo. Rebranding wasn’t something we undertook lightly. From the start, our goal was to build a modern retail technology brand that showed the evolution of our company from being a world-class POS provider to the comprehensive unified commerce platform we are today.

We needed a refreshed brand to better reflect our technology and our agile approach to retail commerce. We also wanted a brand that better aligned with who we are, what we do, how we do it and where we are headed in the future. We worked closely with our brand agency on an approach that acknowledged our history while also aiming to strengthen our value proposition and communicate the strategic support we provide to our clients. It was also important that the new brand infuse energy and excitement into our global workforce making us an even stronger global team. We wanted a brand that would make our employees proud to work on #TeamFlooid!

Looking back, Flooid launched in conjunction with NRF’s Big Retail Show in NYC and we celebrated with the support of our clients, industry partners and friends. It was a joyous moment! At the time, we couldn’t see how much the world would change due to Covid-19 and the challenges the global pandemic would bring. Interestingly, the changes and disruption caused by the pandemic have actually proved the brand. Flooid is all about creating an environment where retailers don’t have to second guess the future and where they can nimbly react and adapt to industry disruption which is exactly what we’ve been able to help retailers do during the past 12-months. While it wasn’t quite the brand launch year we’d envisioned, we are grateful that all-in-all it was a successful launch and that we were able to adapt our plans, for example, moving our planned fall event series digital and gaining a bigger audience than we had ever imagined.

Our employees around the globe have embraced the new brand. Moving to become Flooid has made our company stronger and brought us closer to our customers as we’ve made sure that we are living the values our brand stands for. We only win when our customers win and 2020 was a year that required us more than ever to focus on our customers, to be open and transparent trusted-advisors, and to find innovative and better ways of doing things.

Brands iterate and change over time, and while we feel that we are off to a great start – we also recognize that there is more work to be done as part of our commitment to staying ahead of the curve. As we move into 2021 and get ready for our second year as Flooid, we can’t wait to see how our brand, company and technology continue to develop and we are hopeful and optimistic about the opportunities ahead!

Flooid works with some of the world’s leading retailers. If you would like to learn more about Flooid’s capabilities, please contact us.


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