Retailers want to transform stores into digital centers of engagement. But gaining executive buy-in for big change projects isn’t always easy.


 

Flooid is providing a complimentary copy of this Forrester report to give its Top Tier retail customers access to clear guidance about how to build, define and measure business plans for successful digital stores. Construct The Business Case For Digital Store Transformation gives retailers everything they need to make a persuasive argument for game-changing investment in the physical estate.

Read it for step-by-step guidance on:

  • How to structure a compelling business case
  • How to gain key stakeholder buy-in
  • How to apply the Forrester Total Economic Impact™ methodology to omnichannel projects
  • How to distinguish between soft and hard benefits, and match digital capabilities to customer and business benefits
  • How to identify value drivers, risk and the metrics you need for ultimate project success

A precise checklist for business case development is also included. Download now via the form to the right.