Tanya Bowen to talk doughnuts at NRF2020

Flooid’s Chief Digital Officer Tanya Bowen will shine a spotlight on Krispy Kreme’s digital transformation journey at NRF 2020 in New York.

Krispy Kreme UK & Ireland has been a Flooid customer since 2001. The doughnut specialist is currently undergoing a hugely ambitious move towards new digital solutions including eCommerce re-platform, loyalty, the digital store and omnichannel consumer benefits.

By working with Flooid and other partners, Krispy Kreme hopes to deliver enhanced personalised service that makes purchasing sweet treats easy and engaging across many channels.

Tanya will deliver her talk: Krispy Kreme Omnichannel Transformation – Connecting Digital to the Store and Customer at the Adobe Theatre during Retail’s Big Show at New York’s Javits Centre.

Tanya said: “Digital transformation is happening everywhere and can take many forms. Krispy Kreme is focused on changes that embrace new channels, enhanced service and loyalty offerings and the business understands how digital can join the dots between data, partners and delivery, meaning better experiences for consumers and retailers alike.”

To attend Tanya’s talk, please email tanya.bowen@flooid.com. Alternatively you can meet Tanya at Flooid’s NRF 2020 booth at #5737.

To find out more about NRF 2020, visit https://nrfbigshow.nrf.com