Sweet success: Krispy Kreme UK leverages Flooid Core platform to launch new omnichannel loyalty program

Flooid Blog
28 September 2020

COVENTRY, UK – September 29, 2020 – Krispy Kreme UK recently launched their revamped loyalty program, built on a foundation of Flooid Core technology.

Krispy Kreme’s new loyalty program “Krispy Kreme Rewards” replaces the “Friends of Krispy Kreme” program and allows customers to earn points anywhere, on any channel where they purchase doughnuts, whether in a Krispy Kreme store, at a supermarket or even online.

Flooid Core Personalised Offers is a foundational component of the new Krispy Kreme Rewards program where it provides the omnichannel offer management and customer reward wallet capability. Personalised Offers provides each individual customer’s claim to individual rewards, communicating with both in-store and online channels to deliver the correct benefits for each customer in real-time. Using standard APIs, Flooid integrates with Krispy Kreme’s other suppliers: HTK (loyalty & CRM), Gene Commerce (Magento eCommerce Agency), and Nodes (mobile consumer app) which all together provide the full, seamless cross-channel loyalty experience.

“We’re excited by the initial success from the relaunch of our rewards program and the ability to offer our members a more personalised and engaging loyalty experience. We’ve worked with Flooid since 2001, and this project has again demonstrated the value of the long-term partnership between our companies, their ability to provide innovation and expertise, and an ability to collaborate proactively with other suppliers to create a better experience for our customers,” said, Adrian Mosley, Head of Digital, Krispy Kreme.

“Part of our objective at Flooid is to provide a platform for innovation which includes connecting retailers to our partners and illustrating new ways our technology can be leveraged. This project with Krispy Kreme is a great example of that concept,” said Tony Houldsworth, President, Flooid.

“We’re thrilled to be part of Krispy Kreme’s new loyalty program,” added David Houldsworth, Product Owner, Flooid. “Krispy Kreme’s use of our Personalised Offers platform connected to both the Flooid POS and their third-party components demonstrates the power and agility of Flooid Core. Working on this project was a pleasure, and I’m excited to work with Krispy Kreme on future innovation.”

About Flooid
Flooid delivers a unified commerce platform edge-to-cloud solution across any sales channel and retail format with resilient basket functionality across store and online sales channels. With high levels of multi-vertical capability, Flooid handles the sales operations for some of the world’s most complex grocery, specialty, fashion and food and beverage retailers in their POS, self-checkout, mobile, eCommerce and social environments. Flooid is designed to handle both the high levels of throughput and resilience that a store demands, and the hyper-scalability required for mobile and online sales. With its powerful API set, developer toolkit and growing community of partners, Flooid enables retailers to tap into the massive ecosystem of start-ups, innovators and IoT technologies to remove the limits of their innovations. For more information about Flooid, please visit www.flooid.com

About Krispy Kreme UK
Krispy Kreme UK currently operates 105 stores and has a presence in over 900 cabinets with retail partners. It entered the UK market in October 2003 in London and has since opened Hotlight stores in Bristol, Bluewater, Edinburgh, intu Braehead, Enfield, Gateshead, Leeds, Manchester, Peterborough, Shannon Corner and Slough. To find your nearest store or cabinet go to: www.krispykreme.co.uk

Purchase online through: www.krispykreme.co.uk/click-and-collect-doughnuts.

Media Contact: 
Flannery Higgins, flannery.higgins@flooid.com

Flooid works with some of the world’s leading retailers. If you would like to learn more about Flooid’s capabilities, please contact us.

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